Dolby In Dolby
A brand once relegated to the fine print on your VCR, Dolby has taken bold steps to place its technology at the forefront of the consumer experience.
Once our agency brokered the naming rights to the iconic Dolby Theater at Hollywood & Highland (f.k.a. the Kodak Theater), we knew we had the perfect, highly-trafficked stage to announce Dolby as a brand at the heart of entertainment.
Calling upon the most captivating blockbusters of our era, we crafted a campaign to reminded everyone that movie magic is best experienced In Dolby.